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Ecclestone: F1 doesn't need young fans

Ferry_vO

Ferry_vO

Retired SOH Administrator
Formula 1 should not be chasing a younger generation of fans as they are the wrong target for the sport's sponsors, claims F1 chief executive Bernie Ecclestone.
After a year when F1 has been asking itself why television audiences are in decline, Ecclestone has suggested that a push to embrace a younger fanbase via social media would be wasted.
In an interview with Campaign Asia-Pacific, Ecclestone says youngsters are of no value to F1.
"I'm not interested in tweeting, Facebook and whatever this nonsense is," said Ecclestone in the interview, where he talks about F1's financial problems and the future direction of the sport.
"I tried to find out but in any case I'm too old-fashioned. I couldn't see any value in it. And, I don't know what the so-called 'young generation' of today really wants. What is it?"
Click to expand...

http://www.racer.com/f1/item/110881-ecclestone-f1-doesn-t-need-young-fans

I think he's trying to take F1 to the grave with him...
 
Hey All,

if you read the whole interview linked in the article Ferry linked Bernie does make some good and some not so good but interesting points. He is clearly stuck in the past but I've been saying that about F1 for years.

-Ed-
 
I discovered F1 when I was in high school. Granted that was 40 years ago but you have to start somewhere.
:ernaehrung004:
 
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